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4 Short courses in Tourism & Leisure in Malaysia
Understanding Tourist Behavior in the Era of Uncertainty
The Understanding Tourist Behavior in the Era of Uncertainty course offered by HELP University analyzes the role of tourist consumer behavior and tourist typologies in globalization era.
Integrated Marketing Communications Strategy for Tourism Service
The Integrated Marketing Communications Strategy for Tourism Service course offered by HELP University focuses on the integrated marketing communications, or IMC, exploring a process-based approach to designing creative communications using a variety of methods and media and finally, examine ways to assess the performance of an IMC campaign.
Digital Hospitality and Tourism Marketing
The Digital Hospitality and Tourism Marketing course offered by HELP University provides the fundamental of hospitality and tourism marketing concepts and principles focused on the world of new media marketing.
Applications of Data Analytics in the tourism industry
The Applications of Data Analytics in the tourism industry course offered by HELP University focuses on analyzing data in a strategic matter to facilitate problem solving and decision making in the tourism industry.