Overview
The Web Analytics course at National and Kapodistrian University of Athens (NKUA) has a dual aim. First to introduce the basic principles of Business Intelligence (BI) and to further expand on the in depth understanding of web analytics.
Key facts:
- Every day, all businesses face dozens of questions relating to making decisions about their operation.
- Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.
- The answer to such questions has a significant benefit, since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree.
Programme Structure
Courses include:
- The architecture of a Business Intelligence System;
- Business Intelligence Functions;
- Measuring Success;
- Business Intelligence Technologies;
- Data Collection.
Audience
This course is ideal for higher education graduates, pros with relevant interests and work experience or higher education students who would like to enhance their skills and knowledge on web analytics while get an overall view of the basic tools used in web analytics.
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
Delivered
Campus Location
- Athens, Greece
Disciplines
Web Technologies & Cloud ComputingWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is ideal for higher education graduates, pros with relevant interests and work experience or higher education students who would like to enhance their skills and knowledge on web analytics while get an overall view of the basic tools used in web analytics.
Tuition Fees
-
International Applies to you
Applies to youNon-residents400 EUR / full≈ 400 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals400 EUR / full≈ 400 EUR / full