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Overview
This Introduction to Marketing Analytics course at National and Kapodistrian University of Athens (NKUA) addresses current issues on marketing analytics while ensuring an understanding of the basic notions and principles of business intelligence.
Key facts:
- Every day, all businesses face dozens of questions relating to making decisions about their operation.
- Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.
- The answer to such questions has a significant benefit since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree.
- Learn more with this Introduction to Marketing Analytics programme at National and Kapodistrian University of Athens.
Programme Structure
Modules include:
- Business Intelligence;
- The architecture of a Business Intelligence System;
- Business Intelligence Functions;
- Measuring Success;
- Data mining in marketing.
Audience
Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Athens, Greece
Disciplines
MarketingWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents400 EUR / full≈ 400 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals400 EUR / full≈ 400 EUR / full
Funding
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