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Overview
The Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.
In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Key facts
- These courses are updated each year. In the last update, I included a large number of videos showing you how to use AI systems like ChatGPT and others to build your digital marketing strategies and tactics.
- I also added videos showing you how to build digital strategies to grow market share, position your brand, and engage with your high value audiences every month...many using AI to accelerate and focus your content for maximum results.
Skills you'll gain
- Marketing
- Social Media
- Communication
- Market Research
- Strategy
- Brand Management
- Advertising
- Entrepreneurship
Prepare for a career as a Social Media Strategist / Specialist
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Northwestern University
Programme Structure
Courses include:
- What is Social?
- The Importance of Listening
- Engagement & Nurture Marketing Strategies
- Content, Advertising & Social IMC
- The Business of Social
- Social Marketing Capstone Project
Key information
Duration
- Part-time
- 1 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Media Management Digital Marketing View 72 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No prior experience required
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
- $399/year, cancel anytime or 14-day money-back guarantee
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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