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Overview
The programme
- The Introduction to Advertising course of Boston University eplores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation.
Programme Structure
- Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaign.
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
More details
Language
English
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- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
4 SCH
Delivered
Online
Campus Location
- Boston, United States
Disciplines
Advertising View 14 other Short Courses in Advertising in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
115
84
7
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- BU Alert phone number
- Financial obligation
- Immunization
- Local address
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2183 USD / full≈ 2183 USD / full - Out-of-State2183 USD / full≈ 2183 USD / full
-
Domestic
Applies to youIn-State2183 USD / full≈ 2183 USD / full
Funding
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