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Overview
Key facts:
- This Building Brands and Influencing Behaviour from University of Amsterdam will provide students with the skills to define the brand essence of an organization and bring it to life through design, copy and behaviour. You will understand how all of the aspects of the brand need to work as one, in order to create a unique and relevant experience.
- Participants will be able to create the foundation of their own start-up, nonprofit, or corporate brand, and be better equipped for a role in marketing or brand management. Throughout the programme, we will move from behavioural analysis and branding strategies to case-studies, and actual applications.
- The final project of this course will ensure that the methods learned in the classroom will be applied to a real client from the nonprofit sector, thereby bringing theory and practice together, while making a real impact on society.
Programme Structure
Subjects include :
- Behavioural Analysis
- Design Strategy
- City Branding
- Competitive Positioning
- Differentiation
- Brand Architecture
- Values
- Culture
- Storytelling
Key information
Duration
- Full-time
- 21 days
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
Credits
6 ECTS
Delivered
On Campus
Campus Location
- Amsterdam, Netherlands
Disciplines
Entrepreneurship Marketing View 4 other Short Courses in Marketing in NetherlandsWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Students should have experience in concepts and theories in branding, marketing and business.
- Working professionals should have experience in the field of marketing, design or public relations.
- Applicants should want to expand their skillset and gain a competitive edge in business through developing a well-defined brand strategy.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1750 EUR / full≈ 1750 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals1750 EUR / full≈ 1750 EUR / full
Additional Details
- Student fee: €1750
- Professional fee: €2000
Living costs
Amsterdam
Netherlands
1000 - 1500 EUR / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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