Customer Experience Strategy and Design RMIT University

Overview

 Address key customer and business problems and effectively communicate your strategy and process to stakeholders with this Customer Experience Strategy and Design from RMIT University. 

Why this course

With the world’s rapid technological advancements and increasing customer expectations, it’s virtually impossible for any digital product or service to be successful today without the consideration of its users’ experience with that product or service. Brands must be cognisant of their user’s customer experience (CX) — referring to the thoughts, emotions, frustrations, and ease that people have with each interaction of a product or service. Establishing a customer-centric or strong CX approach requires more than just designing an exceptional product. 

To deliver a differentiated, positive, and valuable CX, brands must incorporate all market and user research, consider user pain points, and incorporate their company mission into their core business strategy and initiatives. This course will allow you to get hands-on and craft customer-centric solutions, build your own CX toolkit and apply this to your final project. 

This course has been built with leading industry partners REA, and Concentrix Catalyst, so you can feel confident that what you’re studying is best practice and aligned with the desired skillset in the industry.