Digital and Social Media Marketing University of Winnipeg

Overview

Students of the  Digital and Social Media Marketing course from University of Winnipeg  will experience a practical application of the knowledge learned, extending to the use of analytics, best practices, and strategies to remain current in this changing and dynamic field.

Outcomes

Upon completion of the course students will be able to:

• Evaluate the context and strategies for websites, blogs and social media in today’s marketing mix

• Define online branding and explain its role and impact from an organizational and personal point of view

• Apply niche marketing principles to grow an online audience in web and social channels

• Design online marketing campaigns using web writing best practices and search engine optimization techniques to produce user-friendly web and social media content

• Demonstrate content marketing knowledge by building a basic website using WordPress (or another platform selected by instructor)

• Identify and apply best practices for digital and social media, including building community and community management

• Use key social media channels and tools for business, such as Facebook, Twitter, Instagram, Pinterest and LinkedIn

• Describe the basics of analytics and the importance of using data to gain insights

• Assess best practices in governance, and legal and compliance considerations

• Identify ways to stay current in the industry