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Overview
On this Business Management - Marketing Principles and Practice Microcredential from The Open University by FutureLearn you’ll enhance your marketing knowledge, improve your professional decision-making, and adapt your approach to solving business challenges, whatever your role or sector.
Key facts
- From understanding customer behaviour to designing products and services that meet customer needs – marketing techniques and tools are used to solve management problems in a diverse range of professional contexts.
- Whether you work in a commercial or non-commercial industry, as a management professional it’s crucial to understand the value of marketing and its impact on various business functions.
- This microcredential will introduce you to the core principles of marketing – covering offline and digital perspectives.
Programme Structure
Topics include:
- Business Management: Marketing Principles and Practice
Key information
Duration
- Part-time
- 2 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- Every few months
Language
English
Credits
10 alternative credits
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Business Administration Management Studies View 110 other Short Courses in Management Studies in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This is an introductory course and no previous knowledge of marketing is required. You do not require any specific experience or qualifications to enrol.
- This microcredential is ideal for business professionals who wish to broaden their understanding of marketing and develop knowledge and skills to improve their performance at work. The course material does not assume that learners are currently working. Past experiences will be just as relevant.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents604 EUR / full≈ 604 EUR / full -
Domestic Applies to you
Applies to youCitizens or residents604 EUR / full≈ 604 EUR / full
Funding
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