Overview
You’ll be taught how to build a successful business through using software and digital marketing. Whether you’ve experience in marketing or looking to build up your skills, you'll learn essential tried and tested marketing techniques as well as new emerging approaches.
You’ll be encouraged to build your confidence in using different social platforms and channels, which you’ll incorporate into your marketing strategy goals and see your successes come to life.
Outcomes
At the end of the Digital Marketing - An Introduction course at the Arts University Bournemouth you'll:
- Know marketing fundamentals so you can confidently tackle your topic of interest and apply best practice principles.
- Gain the confidence, with support from your tutor, to build a version of the material you've covered in each session.
- Have a complete series of tasks that represent a digital marketing campaign structure, created entirely by yourself.
- Possess improved marketing skills.
- Have increased confidence in your own skills and feel inspired.
- Have boosted creativity and imagination.
- Possess the foundations to continue creating beyond this course.
Programme Structure
Covered on the course:- Brand foundations and analysing competitors
- Search engine optimisation (SEO)
- Content marketing, blogging and socials
- Email marketing
- Paid advertising and PPC (Google Ads/social)
- Website planning
- User experience (UX)
- Data and analytics (Google Analytics)
- Inbound marketing and CRM management
- Creating an end-to-end marketing strategy in a group to a supplied brief
Key information
Duration
- Full-time
- 2 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
Delivered
Campus Location
- Bournemouth, United Kingdom
Disciplines
Marketing Digital Media Digital Marketing View 44 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This introductory course assumes students possess no previous knowledge and is suitable for beginners, or those with some previous knowledge and wish to improve.
Tuition Fees
-
International Applies to you
Applies to youNon-residents359 GBP / full≈ 359 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents359 GBP / full≈ 359 GBP / full
Living costs
Bournemouth
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.