Overview
Through the Advanced Pay Per Click (PPC) Certification Training course of the Simplilearn platform, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics.
Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.
Benefits
- Paid marketing is the most effective way to target digital audiences and accounts for over 40-percent of all Digital Marketing budgets (Source: Marin Software).
- There is an impressive growth of paid digital spending and a huge global demand for Pay-Per-Click specialists.
Programme Structure
Courses include:
- Psychology of Search
- Buying Funnel
- Understanding Keyword Organization
- Keyword Match Types
- Negative Keywords and Managing Search Terms
- Keyword Research
Key information
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- Continuous support with feedback on request
Campus Location
- San Francisco, United States
Disciplines
Marketing Digital Marketing View 93 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Learners need to possess an undergraduate degree or a high school diploma in any discipline, as may be prevalent and accepted in their respective country of residence and/or work. It is also recommended to have basic Digital Marketing knowledge.
- PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.
Tuition Fees
Additional Details
- In order to get a quote, please get in contact with one of our advisors
Funding
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