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Overview
What will this Programme do for you?
Here are the specific digital marketing challenges you will better be able to address, after taking the Digital Marketing - Strategies, Models and Frameworks programme from Emeritus Institute of Management:- Understand how the internet and social media impact consumer behaviour and expectations
- Identify opportunities to enhance the customer experience and engagement through customer journey mapping
- Leverage paid advertising to maximise reach, engagement and conversions on social media and search engine platforms
- Use digital marketing models, processes, frameworks, and analytics tools to develop strategies and measure success
- Describe the best practices and future of digital marketing
Why Enrol for the Programme?
The modern consumer is constantly evolving, as are the marketing technologies businesses used to attract and connect with potential customers. It is important for business leaders and other professionals to understand the changes in consumption and digital adoption in order to reach a wider audience and create long-lasting engagement. By gaining key insights on the impact the Internet and social media have on consumer behaviour, you can transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share.
Participants will be exposed to current practices in the digital marketing landscape via recorded video lectures by industry experts, peer discussions, a real-world case analysis, and more throughout the programme.
Programme Structure
Courses include:
- Impact of digitisation on marketing and resulting opportunities
- Changes in digital consumer behaviours and ways to manage them
- Buyer personas
- Customer journey mapping
- Engaging customers through paid, owned and earned media
- Content strategies for each phase of the digital marketing funnel
- Build brand clarity
- Get on social media
- Create and curate content
- Personalise customer experiences
- Leverage brand communities
Audience
If your role includes building a brand for your company, leveraging customer journey insights to drive better engagement, developing communication strategies for the digital age, or creating better solutions for clients that are based on the latest in digital marketing and analytics, you will benefit most from this programme.
Lecturers
- Dr Doreen Kum - Associate Professor, Marketing, NUS Business School
- Ang Eu Gene - Consultant/Trainer, NUS Business School Executive Education
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Singapore, Singapore
Disciplines
Digital MarketingWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- If your role includes building a brand for your company, leveraging customer journey insights to drive better engagement, developing communication strategies for the digital age, or creating better solutions for clients that are based on the latest in digital marketing and analytics, you will benefit most from this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2000 SGD / full≈ 2000 SGD / full -
Domestic Applies to you
Applies to youCitizens or residents2000 SGD / full≈ 2000 SGD / full
Funding
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