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Overview
With over 800 films a year being released, the choice for cinema goers is massive and ever-changing. How do we, as members of the film audience, find out about films? What methods are available to film distributors to attract our attention to specific films in the digital age? In such a crowded marketplace, how do films find their audiences?
Through this Film Distribution - Connecting Films with Audiences at FutureLearn, you’ll discover the ways in which films make their way to cinemas and beyond through the film distribution process. You’ll find out how film distributors play a pivotal role in connecting films with audiences.
What will you achieve?
By the end of the course, you‘ll be able to...
- Apply your own experiences of film consumption to the methods of film distribution.
- Identify the key decisions made in the distribution business process, and gain a greater understanding of how the UK film business operates.
- Compare the ways in which different types of films are distributed in the UK.
- Discuss the apparent effectiveness of different types of film campaigns.
Programme Structure
Topics include:
Who the target audience(s) for a film will be. The many considerations include comparison with recent films of a similar genre. Defining the target audience will affect the ‘when’ and ‘how’ of the marketing campaign.
How distributors will advertise and promote the film and how much to spend on these activities.
When the film will open in cinemas – the distributor will carefully track the competitors’ release schedules, as well as all sorts of wider public/media events, aiming to ensure that they do not go head to head with similar types of film or major distractions for the target audience.
Key information
Duration
- Part-time
- 1 months
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- Start straight away and join a global classroom of learners.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Film Studies View 34 other Short Courses in Film Studies in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is aimed at anyone interested in the world of film and film distribution, but may be of particular interest to students and teachers of media and film studies.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents74 EUR / full≈ 74 EUR / full -
Domestic Applies to you
Applies to youCitizens or residents74 EUR / full≈ 74 EUR / full
Funding
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