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Overview
You'll learn how marketers influence customers, whether as individuals or professional buyers, and pick up some useful skills you can use yourself. You'll also study how social marketers ‘sell’ things like healthier lifestyles using the same tools as their commercial counterparts.
Key facts
- This Understanding Customers module at The Open University UK is ideal if you're working in marketing, aiming to work in marketing, wanting to gain insights for your own business, or if you simply want to understand more about your own consumer behaviour.
- You'll have an online tutor to help you with the study material and mark and comment on your tutor-marked assignment (TMA), and to ask for advice and guidance.
- To support your study, there will be a series of online learning events (one for each Block). These will take place in an online meeting room which is a synchronous online platform used to deliver tuition.
- They provide an opportunity for you to engage with members of the module tutoring team and fellow students on a series of activities that will help you to consolidate your learning and prepare for module assessments.
Programme Structure
Course include:
- The individual consumer
- Attitudes and motivational processes
- A meso and macro perspective on customers
- B2B buying behaviour
Key information
Duration
- Part-time
- 8 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Credits
60 alternative credits
Delivered
Online
Campus Location
- Milton Keynes, United Kingdom
Disciplines
Family & Consumer Science View 6 other Short Courses in Family & Consumer Science in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- While there are no formal pre-requisites for the module, it would help if you started it with a basic understanding of marketing. This might come either from your existing work experience or from the OU level 1 module An introduction to business and management (B100).
Tuition Fees
Funding
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