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Overview
Imperial's 21-week Digital Marketing online programme will provide you with in-depth knowledge of the latest digital marketing tools and techniques.
It was also help you understand ways to leverage digital marketing channels and consumer analytics, develop a deep insight into consumer behaviour, and effectively market to your customers.
Learning objectives
This programme will enable you to:
- Gain an in-depth perspective of the digital marketing tactics needed to succeed in this field
- Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behaviour
- Build comprehensive roadmaps for your clients to support their digital marketing efforts
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
- Stay up to date with the latest developments in the continually evolving field of digital marketing
- Introduce and lead digital marketing initiatives within your own organisation
Programme Structure
Courses include:
- Customer Behaviour, Segmentation, and Journey Mapping
- Online Product Positioning
- Paid Search
- Search Engine Optimisation (SEO)
- Content Marketing
- Email Marketing
- Winning the War of Attention and Online Advertising
Key information
Duration
- Part-time
- 5 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Digital Marketing View 37 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This international programme is suitable for:
- Early- to mid-level marketing professionals seeking to develop a comprehensive understanding of digital marketing and to develop their careers
- Job seekers and career switchers looking to make a formal switch into digital marketing
- Consultants aiming to strengthen their knowledge of digital marketing tools and strategies as a way to develop better solutions for their clients
- Business owners in pursuit of digital tools and frameworks they can add to their existing marketing efforts to enhance their results
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents3995 GBP / full≈ 3995 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents3995 GBP / full≈ 3995 GBP / full
Funding
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