4.2 Read 34 reviews
Overview
You can study this Evaluating Consumer Response short course at Massey University in person at our Manawatū campus in Palmerston North or online in your own time.
Learning outcomes
- Describe quantitative techniques for determining consumer liking and emotional response to food products.
- Develop effective questionnaires for use with consumers.
- Describe qualitative techniques to probe consumer opinions and behaviour.
Programme Structure
Lessons are a mix of theory and practical, including:- quantitative and qualitative techniques
- why test with consumers
- what can we measure: preference, liking, emotional response, purchase intent, and sensory attributes
- who should be on your consumer panel
- where and when to carry out consumer testing.
Key information
Duration
- Full-time
- 1 months
- Part-time
- 1 months
Start dates & application deadlines
- StartingApply anytime.
More details
- Online course: Any time
Language
English
Delivered
On Campus, Online
Campus Location
- Palmerston North, New Zealand
Disciplines
Sociology Marketing Food Science View 4 other Short Courses in Food Science in New ZealandWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course is for people:
- whose role involves consumer testing, market research, quality assurance, product development
- working alongside these industry functions.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Massey University and/or in New Zealand, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents782 NZD / full≈ 782 NZD / full -
Domestic Applies to you
Applies to youCitizens or residents782 NZD / full≈ 782 NZD / full
Living costs
Palmerston North
New Zealand
1100 - 2100 NZD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content