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Communication, Marketing and Social Media University of Basel

Highlights
Tuition fee
3450 CHF / full
3450 CHF / full
Unknown
Tuition fee
3450 CHF / full
3450 CHF / full
Unknown
Duration
7 days
Duration
7 days
Apply date
Unknown
Unknown
Apply date
Unknown
Unknown
Start date
Unknown
Unknown
Start date
Unknown
Unknown
Campus location
Basel, Switzerland
Campus location
Basel, Switzerland
Taught in
English
Taught in
English

About

Many of the significant challenges health professionals and managers face in public health involve convincing individuals to change and adopt behaviors and decision making processes. University of Basel offers the Communication, Marketing and Social Media programme.

Overview

Key facts

  • The mere dissemination of information is often insufficient to convince people to take action. 
  • In addition, the growing spread of misinformation, disinformation, conspiracy theories, and rumors through online platforms has become a major challenge in public health activities. 
  • University of Basel's Communication, Marketing and Social Media course will introduce participants to social and behavioural communication and change principles, as well as to social marketing approaches in LMICs in practice. 
  • Aspects of health communication in classic media and in digital and social media will be discussed.

Programme Structure

Courses include:

  • Planning and benchmarks
  • Context analysis and formative research
  • Audience analysis and segmentation
  • Positioning, product, place
  • Price, policy and partnerships
  • Promotion and priorities
  • Communication and message design
  • Logic models
  • Monitoring and evaluation

Key information

Duration

  • Full-time
    • 7 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Delivered

On Campus

Campus Location

  • Basel, Switzerland

What students do after studying

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

Other requirements

General requirements

  • All who work or aspire to work in the area of international cooperation for public health at all levels. It is of special interest for (future) leaders and managers addressing the need to link strong business management expertise and a sound education in public health.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Basel and/or in Switzerland, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

  • International

    Non-residents
    3450 CHF / full
    ≈ 3450 CHF / full

  • Domestic

    Citizens or residents
    3450 CHF / full
    ≈ 3450 CHF / full

Living costs

Basel

Switzerland
1615 - 2332 CHF / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Communication, Marketing and Social Media
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