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Overview
Key facts
Some of the key benefits of The Advanced Marketing Management by Northwestern University program are:
- Lead marketing innovation, evolution and transformation across multiple levels of the organization
- Enhance understanding of evolving marketing capabilities, challenges and opportunities, such as the rise of digital and AI for consumer and B2B firms
- Develop operational priorities together with C-level leaders
- Create and lead team-level initiatives that deliver results
- Engage in individual coaching sessions with program faculty to learn how to apply the material to your individual situation
Programme Structure
The program focuses on:
- Apply AI concepts to marketing challenges
- Assemble data-driven marketing systems
- Implement new revenue models and management
- Apply Customer Experience and Design Thinking processes
- Move from segmentation to personalization
- Understand opportunities that digital capabilities offer
- Identify how a brand selects among digital technologies and embed them in its processes to drive customer centricity
- Develop customer personas and the customer journey to understand key marketing moments
- Build on the mobile revolution
- Apply digital marketing analytics to optimize efforts across channels and platforms
- Maintain brand positioning in an omni-channel world
- Design, form and manage alliances to establish growth plans
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus
Campus Location
- Evanston, United States
Disciplines
Marketing Management View 21 other Short Courses in Marketing Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Rising marketing executives and marketing directors of large organizations
- Senior-level executives of smaller organizations
- Executives from marketing management, marketing strategy, brand management, marketing communications, digital marketing and sales areas
- Managers with responsibility for demand generation and revenue management
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents9950 USD / full≈ 9950 USD / full - Out-of-State9950 USD / full≈ 9950 USD / full
-
Domestic
Applies to youIn-State9950 USD / full≈ 9950 USD / full
Living costs
Evanston
United States
1100 - 1500 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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