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Overview
The Discrete Choice Analysis - Predicting Individual Behavior and Market Demand program offered by University of Lausanne will emphasize applications of discrete choice methods to strategic and tactical marketing and to policy-related problems.
What you will study
- By examining actual case studies of discrete choice methods students will be familiarized with problems of data collection, model formulation, testing, and forecasting and will gain hands-on application experience by using readily available software to estimate and test discrete choice models from real databases.
Examples of applications include:
- predicting demand for a new product under alternative pricing strategies
- designing a business plan for a new technology
- analyzing the impact of a merger on market shares
- forecasting the ridership on a new metropolitan transit service
- analyzing competitive scenarios for introducing a new telecommunication service.
To accomplish these tasks, discrete choice analysis provides powerful methodological tools. Based on the modeling of individual behavior, it is used to model in detail the structure of a market, and to predict the impact of various scenarios.
Programme Structure
The program focuses on:
- Methodology
- Data collection issues
- Model design issues
- Forecasting techniques
- Examples and case studies
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
Delivered
On Campus
Campus Location
- Lausanne, Switzerland
Disciplines
Business Administration View 3 other Short Courses in Business Administration in SwitzerlandWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- It is assumed that participants have a basic knowledge of statistical methods, including linear regression models.
- No a priori knowledge of discrete choice models is needed.
- The course is designed for professionals (from industry and public authorities) and academic researchers (professors, researchers, PhD students), interested in understanding and predicting consumer choices, demand and market share, such as marketing analysts, managers, planners, economists, engineers, operations researchers.
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Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents4879 CHF / full≈ 4879 CHF / full -
Domestic Applies to you
Applies to youCitizens or residents4879 CHF / full≈ 4879 CHF / full
Additional Details
- Regular early registration: 3904 CHF
- If you benefit from a scholarship: 2014 CHF
- Regular registration: 4879 CHF
- If you benefit from a scholarship: 2989 CHF
Living costs
Lausanne
Switzerland
1609 - 1979 CHF / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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