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Featured byNational University of Singapore
Overview
What you will study
The Data-driven Customer Experience course offered by National University of Singapore will enable you to take advantage of data analytics to understand what really matters to a customer.
The tools metrics to assess customer touchpoints and data points against which you can track and analyse are included in the programme. This will demonstrate accountability and allow you to better understand, act on and align efforts in customer experience management.
At the end of the course, participants will be able to:
- Understand how to measure customer experience effectively
- Apply analytics to customer journey, customer feedback and review
- Make use of real-time customer data captured online
Programme Structure
The program focuses on:
- Customer Experience and Customer Journey
- Customer Research Methods
- Online Customer Experience
- Workshop: Customer Journey Mapping
- Survey Questionnaire Design
- Workshop: Customer Survey Design
- Customer Data Analytics Methods
- Data Visualisations and storytelling
- Workshop: Survey Data Analysis
- A Primer of Text Analytics
- Workshop: Customer Feedback Analysis
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Delivered
On Campus
Campus Location
- Singapore, Singapore
Disciplines
Family & Consumer Science Data Science & Big DataWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Professionals and managers who are responsible for customer experience management.
- Basic understanding of data analytics.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at National University of Singapore and/or in Singapore, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2071 SGD / full≈ 2071 SGD / full -
Domestic Applies to you
Applies to youCitizens or residents2071 SGD / full≈ 2071 SGD / full
Living costs
Singapore
Singapore
1878 - 3880 SGD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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