Featured byRMIT Future Skills
Overview
By the end of this Bundle - Brand and Content Marketing from the RMIT University, you’ll have completed two projects; a brand strategy and content and social media marketing plan and calendar.
Bundle outcomes
Brand Experience
- Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality.
Content and Social Media Marketing
- Through our Content and Social Media Marketing course, you will learn how to create engaging content and social media strategies and campaigns to increase brand awareness and generate revenue.
Programme Structure
You will learn how to:- Critically analyse and apply industry principles and processes of brand strategy
- Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
- Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
- Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
- Design, implement and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business
Key information
Duration
- Part-time
- 3 months
- 8 hrs/week
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
More details
- Content and Social Media Marketing start dates every month
Language
English
Delivered
Online
Campus Location
- Melbourne, Australia
Disciplines
Marketing Digital Marketing View 11 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- To enroll in our courses, you must be 18 years or older.
- We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2763 AUD / full≈ 2763 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents2763 AUD / full≈ 2763 AUD / full
Additional Details
- Get 20% off when you purchase this bundle and build on your skills of digital marketing to help you future proof your career in a digital world.
Funding
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