Integrated Marketing Communications Strategy for Tourism Service HELP University

Overview

What you will learn

The outcomes of the Integrated Marketing Communications Strategy for Tourism Service course offered by HELP University are:

Identifying marketing communications objectives

• To recognize the importance and value of setting specific objectives for advertising and promotion.

• To understand the role objective play in the IMC planning process and the relationship of promotional objectives to marketing objectives.

• To know the differences between sales and communications objectives and the issues regarding the use of each.

• To recognize some problems marketer encounter in setting objectives.

Using a process-based approach for planning and designing creative marketing communications

• To understand the concept of process-based approach.

• To be able to apply process-based approach for planning and designing creative marketing communication.

• To discuss what is meant by creative marketing communications and examine the role of creative strategy in marketing communications.

Selecting the right integrated marketing communications methods and media

• To examine various marketing communications methods and select the most appropriate method for the campaign.

• To be familiar with the various characteristic of media.

Determining the success of marketing communication campaigns

• To understand reasons for measuring marketing communication campaigns effectiveness.

• To know the various measures used in assessing program effectiveness.

• To evaluate alternative methods for measuring program effectiveness.