Digital Hospitality and Tourism Marketing HELP University

Overview

What you will learn

The outcomes of the Digital Hospitality and Tourism Marketing course offered by HELP University are:

• To understand some of the key marketing and business models that will help to shape your strategy.

• To have an overview of the history of digital marketing.

• To gain an understanding of consumer behavior, market factors, segmentation, lifetime value and the 4 Ps of marketing.

• To understand how to align your digital strategy with your business strategy.

• Overview some of the challenges that can surround the implementation of your digital strategy and how to tackle these challenges.

• To understand different planning models, how to use these to create a robust plan.

• To understand the different types of pricing strategy

• To be able to apply the most suitable pricing strategy

• To identify the different types of distribution channel

• To select and adopt the most suitable distribution channels

• To understand SEO, its structure and technical concerns, content, mobile and location techniques, researching SEO strategy.

• To be able to use and implement strategy for online marketing.

• To be able to build an effective content strategy and create engaging content for the customers.

• To understand the effective measures for digital marketing success.