Overview
What you will study
Be at the intersection of business viability, technical feasibility and best in class customer experience.
Learn how companies like Netflix and Nissan embed data analytics into their product life cycle and are using data to guide decision making.
The Introduction to Digital Product Management course offered by Singapore University of Technology and Design will give participants an overview of agile methodology and help them identify how their companies can become more agile. Participants will also be able to recognise where they can integrate data analytics into product management and how to adopt a data-driven approach to their work.
Outcomes
By the end of this course, participants should be able to / can expect to:
- Gain an overview of modern product management methods
- Use Agile methodology in managing product management
- Understand the roles of a product manager
- Identify how companies can implement modern day product management in their
Programme Structure
The program focuses on:- Product management, how has it evolved and its importance in technology firms
- Overview of the key stages of the product management lifecycle and the roles and responsibilities of product managers at each stage
- Aligning product with business needs
- Requirements gathering and user story mapping
- Market and user research
- Prototyping and validating hypothesis
- Working with designers and developers
- Feature prioritisation
- Agile methodology
- Implementing agile practices in your organisation and best practices
- Data driven approach towards product management
- Case studies
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- No dates available currently
Language
Delivered
Campus Location
- Singapore, Singapore
Disciplines
Digital Marketing View 7 other Short Courses in Digital Marketing in SingaporeWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who should attend
Participants from technology companies who are:
- Informally taking on product management responsibilities
- Non-technical roles who want an appreciation of product management
- Non-technical roles who need to work closely with product management
Technological requirements
- Basic IT knowledge
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore University of Technology and Design and/or in Singapore, please visit Student Insurance Portal.
Tuition Fees
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International Applies to you
Applies to youNon-residents2180 SGD / full≈ 2180 SGD / full -
Domestic Applies to you
Applies to youCitizens or residents2180 SGD / full≈ 2180 SGD / full
Living costs
Singapore
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.