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Overview
What you will study
The Competitive Market Intelligence course offered by University Teknologi PETRONAS will explore the digital platform to transform data into business advantage. This included on how the data helps to understand consumer behavior and market.
Market intelligence (MI) is increasingly important in this era where the use of data is growing in many different fields. MI can help in product development and improving management decision-support effectiveness.
Upon completion of this Competitive Market Intelligence course at University Teknologi PETRONAS, participants will be able to:
- Sharpen analytics skills in developing competitive strategy for business.
- Understand the principle of competitive strategy using market intelligence as solution.
- Perform sales forecasting & understand the strategy to discover market trends
- Produce a dashboard for insight to action for market intelligence and decision-support effectiveness.
Programme Structure
The program focuses on:- Understanding Competitive Intelligence
- Business Intelligence
- Market Intelligence
- Power BI
- Data Visualization
- Dynamic Dashboard
- Power Automate
- Data Elicitation process
- Preparation MI Report
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Delivered
On Campus
Campus Location
- Seri Iskandar, Malaysia
Disciplines
Business Intelligence View 4 other Short Courses in Business Intelligence in MalaysiaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Admin Executive/Executive.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents3600 MYR / full≈ 3600 MYR / full -
Domestic Applies to you
Applies to youCitizens or residents3600 MYR / full≈ 3600 MYR / full
Additional Details
- Professionals: MYR 4,000
Funding
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