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Overview
What you will learn
The B2B Marketing - Growth Strategies for Your Organization course offered by Emeritus Institute of Management serves as the preeminent A-to-Z strategy playbook for B2B marketing, sales, and growth-seeking professionals, unfolding in eight sequential modules, and it is aimed at driving measurable impact in your organization.
By the end of this program, you will be able to:
- Assess your organization’s current B2B marketing capabilities and identify improvement priorities
- Apply modern B2B marketing principles, tools, terminology, tactics and strategies to inform and accelerate organizational performance
- Define the roles that B2B marketers play within an organization, and describe why, in a digital-first environment, great marketing matters more than ever
- Apply the knowledge and skills gained from this program to create a B2B marketing action plan for yourself and your organization
- Take a holistic approach to B2B marketing based on its foundational definitions and applications to influence your organization’s B2B marketing strategy and drive growth
Programme Structure
The program focuses on:- The New B2B Marketing Imperative—Driving Profitable Growth
- Your Go-to-Market Strategy—Understanding the Context
- Your Go-to-Market Strategy—Choosing Your Path
- Product Pricing
- Demand Generation
- Lead Generation
- Customer Relationship Management and Marketing Automation
- Your Path Forward
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Evanston, United States
Disciplines
Marketing View 93 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Sales managers and key account managers seeking to improve alignment between marketing and sales, including the handoff from demand generation to lead generation
- Marketing managers seeking proven tools and frameworks to create and execute strategic B2B marketing plans that support organizational goals
- Department heads and senior leaders seeking a deeper understanding of the knowledge, skills and language of B2B marketing
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2800 USD / full≈ 2800 USD / full - Out-of-State2800 USD / full≈ 2800 USD / full
Funding
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