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Overview
Key benefits
Key features of the Digital Marketing Intensive (Online) course offered by Emeritus Institute of Management include access to many popular marketing platforms, a wide range of case studies, expert guest speakers and faculty guidance, and active career coaching. With Kellogg, your marketing career is optimized.
High-Level Program Takeaways:
- Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer.
- Develop digital marketing skills, including SEO, SEM, social media, email marketing, and display ads, through hands-on simulation.
- Optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation.
- Interact one-to-one with industry experts and get focused, real-world insights, industry guidance, and more.
- Join career-building webinars and assignments to advance your professional development.
- Enhance networking opportunities through a dedicated Slack channel.
Programme Structure
The program focuses on:
- Marketing Funnel and Customer Journey
- Data: The Enabler of Digital Marketing
- Display Advertising: The Programmatic Ecosystem
- Display Advertising: Metrics and Targeting
- Search Engine Marketing: Search Engine Optimization
- Email Marketing and Affiliate Marketing
- Brand Management in Digital Marketing
Key information
Duration
- Part-time
- 6 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Evanston, United States
Disciplines
Digital Marketing View 72 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Senior professionals, founders, and entrepreneurs seeking an end-to-end understanding of digital marketing best practices and strategies to bring to their own organization and achieve omnichannel status.
- Early- to mid-career marketing professionals seeking hands-on experience with the tools, techniques, and platforms that will help to devise winning strategies for their organizations and further their career in this in-demand field.
- Professionals in adjacent fields such as public relations, corporate communications, sales, customer service, analytics, or product development seeking to build on current skill sets in digital marketing and transitioning into this field.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residents6950 SGD / full≈ 6950 SGD / full - Out-of-State6950 SGD / full≈ 6950 SGD / full
Funding
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