Digital Marketing Strategy The University of Edinburgh

Overview

The Digital Marketing Strategy Short Course from The University of Edinburgh is aimed at business owners or those pursuing a career in digital marketing. 

It is the second of two courses that form the Professional Certificate in Digital Marketing Fundamentals. 

You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

It’s essential to gain a greater understanding of your target customer so they'll teach you how to create a user persona which will help you identify the different demographics, behaviors and needs of your consumers online.

Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives. 

What you'll learn

In this course, you will learn how to:

• Develop your own digital marketing strategy

• Create innovative and impactful content

• Create and use consumer personas

• Conduct a competitor audit and analysis