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Overview
What you will study
When a risk to the public’s health arises, all involved organizations must provide information about the risk and guidance on the most appropriate response. Effective communication eases public anxiety and minimizes the possibility of poor outcomes associated with uninformed decision making.
The Applied Risk Communication for the 21st Century program offered by Harvard University addresses these issues by providing the latest science of risk communication, which increases message design and delivery effectiveness.
- Develop a state-of-the-science understanding of the individual, psychological, interpersonal, and societal factors that influence the:
- Impact of risk communications on the public’s risk perceptions, knowledge, attitudes, and behaviors, including compliance
- Generation and communication of risk information during crisis and non-crisis periods
- Apply this knowledge to designing effective risk communication messages drawing on the science of strategic communication and health communication
- Become familiar with and practice methods for evaluating risk communication efforts
Programme Structure
The program focuses on:
- The psychosocial and societal determinants of risk communication through the scientific and systematic overview of risk communication literature
- Strategic communication of risk information including audience segmentation, designing messaging, and executing risk communications
- Message construction formats for the communication of risk, including fear, narratives, and exemplars
- Risk communication inequalities and disparities in health outcomes
- Risk communication and decision making
- Communication technologies and risk communication
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
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More details
- This program is not currently available for registration. You can subscribe to be notified when information becomes available.
Language
English
Delivered
Online
Campus Location
- Cambridge, United States
Disciplines
Communication Studies View 53 other Short Courses in Communication Studies in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Participants with the following job functions are encouraged to attend:
- Communications, public relations, and public affairs
- Emergency preparedness and management
- Government relations and regulatory affairs
- Health policy and research
- Occupational and environmental health
- Public health, health promotion, and health education
- Risk analysis and management
Tuition Fees
Funding
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