4.5 Read 8 reviews
Overview
This Introduction to Branding course offered by City St George's, University of London covers everything you need to know about Branding – from audience, brand marketing, brand strategy, creative routes, tone of voice, marketing and PR campaigns to conversion and evaluation.
What you will study
- You’ll learn from industry experts why strong, clear branding is at the heart of every successful business or campaign.
- This interactive branding course, held over three evening sessions, will explore a full introduction to making your brand a success - from rooting everything in your brand strategy, identifying your audience (including industry tools and creating audience personas) to how to write 'on-brand' for press releases, social media and digital marketing.
- You'll also learn the basics of brand management - including how to brief designers to create 'on-brand' visual assets and logos, the importance of style guides and tone of voice documents.
Programme Structure
The program focuses on:
- What makes a successful brand
- Writing a brand statement and mapping out a brand story
- Identifying your audience and creating ‘audience personas’
- Creating a brand identity* - how to brief ‘creative routes’
- How to stay 'on-brand' and why it's so important
- Writing a press release / social media posts (Instagram, Facebook and Twitter) / marketing materials for your brand (or campaign)
- Measuring the success of your brand marketing - from conversion to brand metrics
Key information
Duration
- Part-time
- 2 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
OTE 140
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing View 65 other Short Courses in Marketing in United KingdomWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
OTE 140
Other requirements
General requirements
- No prior knowledge of brand, marketing or PR is required.
- To get the most out of the course, participants should come with a brand, business or campaign in mind.
- Fluent spoken and written English is essential.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents120 GBP / full≈ 120 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents120 GBP / full≈ 120 GBP / full
Funding
Improve page content