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Overview
The Airline Commercial Management course offered by City St George's, University of London looks at classic marketing techniques to tailor the product and then overlays newer approaches to add differentiation, how to innovate and lay the foundation for better economic performance.
What you will study
- As competitive intensity increases, the requirement to have adaptive marketing approaches and recognise the need for innovation becoming paramount.
- The course includes latest thinking of how commercial strategy and marketing evolve with latest technological developments and dynamic customer expectations, and a perspective of how the pandemic influences customer behaviour and the marketing mix.
Programme Structure
The program focuses on:
- Key strategic tools to quickly analyze a situation
- Simple numerical techniques to measure marketing effectiveness and outcomes
- Innovation techniques
- Customer focus
- How to keep track and proactively respond to emerging trends in consumer behaviour and technology
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Transport Management View 6 other Short Courses in Transport Management in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- No prior knowledge is required, although a reasonable awareness of key players in the global aviation industry is an advantage.
- For those students whose first language is not English the following qualification is also required: IELTS: 7.0
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1500 GBP / full≈ 1500 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1500 GBP / full≈ 1500 GBP / full
Funding
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