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Overview
What you will study
The Digital Marketing Strategy course offered by University of Toronto will help you build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan.
By the end of this micro course, you'll be able to:
- Define and understand the digital marketing ecosystem across platforms, channels, and tactics.
- Formulate digital marketing strategy with objectives/goals that deliver business value.
- Explore the business and consumer impacts of digital transformation within the context of marketing.
- Apply customer-centric frameworks and develop practices to build digital experiences.
- Develop and maximize Digital Marketing Campaigns/Initiatives and deliver a Digital Measurement Plan.
Programme Structure
The program focuses on:
- Strategic Thinking
- Customer Centricity
- Marketing Strategy
- Digital Campaign Briefing and Management
- Planning and Measuring Digital Marketing
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Toronto, Canada
Disciplines
Digital Marketing View 20 other Short Courses in Digital Marketing in CanadaWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Total alumni
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- All micro courses are open to everyone and there are no prerequisites or “application” requirements.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents559 CAD / full≈ 559 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents559 CAD / full≈ 559 CAD / full
Funding
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