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Overview
What you will study
In the Foundations of Pay-Per-Click (PPC) Management course offered by University of Toronto, you’ll identify high-value keywords that get your Google ads noticed and explore paid social media strategies that cover the entire customer journey. You’ll learn to write persuasive ad copy and optimize your website and landing pages to convert visitors into customers.
By the end of this micro course, you'll be able to:
- Perform both PPC keyword and competitive research to best compete in a crowded market.
- Build and manage Google Ads campaigns, including structuring campaigns, optimizing bids, and writing persuasive ad copy.
- Build and manage Display and Social Media campaigns, including targeting the right audience with the right creative messaging.
- Maximize the paid traffic you’re driving to your website through conversion optimization.
Programme Structure
The program focuses on:
- Google Ads Campaign Management
- Display and Social Media Campaigns
- Conversion Optimization
- High Performance Ad Copy
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Delivered
Online
Campus Location
- Toronto, Canada
Disciplines
Strategic Management View 35 other Short Courses in Strategic Management in CanadaWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Total alumni
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- All micro courses are open to everyone and there are no prerequisites or “application” requirements.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents559 CAD / full≈ 559 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents559 CAD / full≈ 559 CAD / full
Funding
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