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Overview
What you will study
- In this Digital Communications Strategy - Defining Your Business Objective course offered by University of Toronto, you’ll learn how to formally define a business objective, then identify your target audience.
- Next, you’ll explore how to test the viability of that objective by performing a SWOT analysis and researching the competition.
- You'll emerge with a solid business case for serving your target audience with strategic and helpful content marketing, and curated stories, published consistently across your owned and social media properties.
Programme Structure
The program focuses on:
- Digital Communications
- Goal Setting
- Goal Analysis
- Content Marketing
- Content Curation
- AI Research
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Delivered
Online
Campus Location
- Toronto, Canada
Disciplines
Communication Studies View 22 other Short Courses in Communication Studies in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- All micro courses are open to everyone and there are no prerequisites or “application” requirements.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents559 CAD / full≈ 559 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents559 CAD / full≈ 559 CAD / full
Funding
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