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Overview
What you will learn
By the end of this Digital Communications Strategy - Content Marketing and Distribution course offered by University of Toronto , you'll be able to:
- Assess different content marketing formats: written, video, audio
- Build a content calendar
- Apply on-page and off-page Search Engine Optimization (SEO)
- Categorize distribution tactics according to the PESO Model (Paid, Earned, Shared, Owned)
- Analyze basic metrics to assess your website and social media performance
- Assess how Generative AI tools can complement keyword research, calendar building, content creation and on/off-page SEO
Programme Structure
The program focuses on:
- Calendar Planning
- Content Distribution
- Search Engine Optimization
- Video Storytelling
- Data Analysis
- AI Research
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Delivered
Online
Campus Location
- Toronto, Canada
Disciplines
Communication Studies View 22 other Short Courses in Communication Studies in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- All micro courses are open to everyone and there are no prerequisites or “application” requirements.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents599 CAD / full≈ 599 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents599 CAD / full≈ 599 CAD / full
Funding
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