4.4 Read 14 reviews
Overview
What you will study
This Marketing Automation course offered by Red River College Polytechnic explores the buying cycle and purchase funnel, along with measuring content strategies. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing.
It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
Programme Structure
The program focuses on:
- customers
- followers
- likes
- mobile loyalists
- multi-touch campaigns
- lead scoring
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- multiple intakes available: Feb 03, 26; Mar 03, 26; Apr 07, 26; May 05, 26; Jun 02, 26
Language
English
Delivered
Online
- Self-paced
Campus Location
- Winnipeg, Canada
Disciplines
Marketing View 9 other Short Courses in Marketing in CanadaWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- If you completed 3 years of full-time high school in a Manitoba French Immersion or Division scolaire franco-manitobaine (DSFM) School, you meet English language requirements.
- If not, submit proof of meeting an ELR option within 15 days of applying.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents135 CAD / full≈ 135 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents135 CAD / full≈ 135 CAD / full
Funding
Improve page content