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Featured byThe University of Sydney
Overview
Google Analytics is a powerful business tool that is currently going through significant change. Universal Analytics reports will be phased out by mid-2023, and the new Google Analytics 4 reporting system will become the default reporting method. This Business Insights with Google Analytics 4 course from The University of Sydney looks at the differences in tracking and reporting, plus action needed to prepare for the new system.
You can use data insights and analytics reports to improve performance of a website and to gain a competitive advantage. In this course, we will take you through analytics account set-up options, the main data reports and tools, plus some more advanced reporting and analysis options.
You will use your own Google Analytics account during the day, so please bring along your account login details (ideally as an Admin or Edit level user).
Outcomes
By the end of this course, you should be able to:
- understand the main setup options in Google Analytics 4, including events and conversions
- review different report options to get more from your Analytics data
- run advanced reports and analysis in Google Analytics
- look at ways to use the data to improve conversion optimisation for a website
- prepare for the new Google Analytics 4 system.
Programme Structure
Content includes:
- How Google Analytics can be used effectively by business websites
- The new Google Analytics 4 experience and the main differences
- Preparing for the change to GA4 tracking and reporting
- What is conversion optimisation and why is it important
- Reviewing the admin options for an account
- Tracking events, conversions, ecommerce transactions and referrals
Key information
Duration
- Full-time
- 1 days
- Part-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus, Online
Campus Location
- Newtown, Australia
Disciplines
Data Analytics View 8 other Short Courses in Data Analytics in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS Number: 00026A
- Some familiarity with Google Analytics is recommended, but not essential. Access to a demo account can also be provided during the course.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents540 AUD / full≈ 540 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents540 AUD / full≈ 540 AUD / full
Additional Details
- A$540.00 - A$575.00
Funding
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