Media Release Writing Course - Write and Promote a Press Release The University of Sydney

Overview

A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? 

Learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad examples, and devote a good amount of time to writing a press release. 

What you will learn

By the end of this Media Release Writing Course - Write and Promote a Press Release course offered by University of Sydney, you should be able to:

• choose the right news angle from eight core possibilities

• replicate an effective press release structure

• cross-check that their press release information incorporates the six W's

• choose one of four timeless styles for their attention-grabbing heading

• edit their press release so it avoids the four basic pitfalls of the amateur writer

• develop a cross-promotion plan that follows a basic three-part structure