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Overview
What you will learn
The ability to analyse and leverage data allows brands to build strategies that enhance customer value and drive long-term success.
This Comparative Analysis of Customer Data course offered by University of Melbourne will equip you with essential tools and techniques to uncover and respond effectively to consumer insights across your organisation's marketing channels.
Learning outcome
By the end of this course, you'll have a deeper understanding of how to perform statistical analysis of consumer data and metrics. You'll be able to:
- Develop effective decision-making strategies in dealing with digital marketing data
- Apply statistical reasoning and methodologies such as statistical tests and experiments to facilitate comparative analysis of consumer data and to critically evaluate and explain the impact of marketing actions on consumer behaviour and outcomes
- Apply statistical measures of association such as correlations and simple linear regression to describe and depict relationships between digital marketing variables.
Programme Structure
The program focuses on:
- Concepts in customer data analysis
- Gain essential skills to conduct your own data-based experiments
- Apply your new knowledge to a real-world customer data analysis
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- Upcoming dates for this course are yet to be announced.
Language
English
Delivered
Online
Campus Location
- Melbourne, Australia
Disciplines
Data Analytics View 7 other Short Courses in Data Analytics in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS: 00116K
- There are no eligibility requirements, but it is recommended learners have experience working in related positions.
- Comparative Analysis of Customer Data is ideal for a range of professionals employed in marketing and customer experience, including market researchers & marketing specialists, brand strategists, pricing analysts, product managers, and UX designers.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1350 AUD / full≈ 1350 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents1350 AUD / full≈ 1350 AUD / full
Funding
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