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Overview
By examining both heritage “Haute” Houses and contemporary global luxury players, students will gain insight into how these brands maintain desirability, exclusivity, and identity in a rapidly evolving global market.
Key facts
Through case studies, workshops, and guided research, students will explore brand storytelling, consumer behavior, market segmentation, and the anthropological roots of luxury. The Luxury Brand Management course at TBS Education also examines how European strategies are influencing—and being challenged by—emerging players from China, India, and beyond.
Open to bachelor’s and master’s students in business, marketing, economics, and related fields, this course requires no specific prior knowledge, only curiosity and a passion for branding. Students will leave with the analytical and creative tools to understand, evaluate, and contribute to luxury brand strategies in global and intercultural contexts.
Programme Structure
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Key information
Duration
- Full-time
- 10 days
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
Credits
6 ECTS
Delivered
On Campus
Campus Location
- Paris, France
Disciplines
Management Studies Fashion, Textiles and Luxury Goods View 8 other Short Courses in Management Studies in FranceWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- To apply, you will need to submit a cover letter, a CV or resume, proof of English proficiency, your most recent transcripts, and a copy of your passport.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at TBS Education and/or in France, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2990 EUR / full≈ 2990 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals2990 EUR / full≈ 2990 EUR / full
Living costs
Paris
France
1195 - 1778 EUR / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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