Overview
Objectives of the training digital transformationUnderstand the key assets, the challenges, the implications and the added value of digitalisationIdentify opportunities to embark on digital transformations.
Define and manage appropriate action and communication plans to accompany digital transformation.
Pedagogical methodes of the training digital transformation
- The structure of the Embracing Digital Transformation course at SKEMA Business School aims at engaging participants in analysis and critical reasoning through a mix of knowledge sharing taken both from the academic and the business worlds: grounded theory, real business cases and best practice sharing.
- The course is designed to enable discussion, analysis of real-life problems.
Programme Structure
Content:
- Communicating through change and the benefits of transmedia storytelling
- The perceptual filters and challenges of introducing disruptive innovations
- Managing people through transformations
- Zoom on the benefits of transmedia
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
Language
Delivered
Campus Location
- Sophia Antipolis, France
- Paris, France
- Lille, France
Disciplines
Digital Media View 6 other Short Courses in Digital Media in FranceWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- WHO THIS IS FOR
- Any executive who wishes to develop digital transformation knowledge and skills.
Student Insurance via Studyportals Partner
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Tuition Fees
-
International Applies to you
Applies to youNon-residents2400 EUR / full≈ 2400 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals2400 EUR / full≈ 2400 EUR / full
Living costs
Sophia Antipolis
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.