Overview
Across 32 taught hours, we'll explore the foundations of digital marketing, its principles, and why it's essential for your business. Learn how to personalize your digital marketing, manage budgets, build a strategy framework, and create effective marketing plans with this Digital Marketing course from Les Roches eAcademy. Dive into the technology driving digital marketing, including the hotel tech stack, and the role of automation. Gain insights into tech-driven strategies for success.
Learning Outcomes
- Acknowledge the link between a digital marketing strategy and a marketing plan.
- Explore the three categories of hotel digital marketing.
- Review budgeting for digital marketing.
- Explore the digital marketing toolbox.
Programme Structure
Courses include:- Digital Marketing
- Marketing Strategy
- Marketing Plan
- Implementation
- Online Promotion
- Budgets
Key information
Duration
- Part-time
- 2 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Montreux, Switzerland
Disciplines
Digital MarketingWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents900 EUR / full≈ 900 EUR / full -
Domestic Applies to you
Applies to youCitizens or residents900 EUR / full≈ 900 EUR / full -
Applies to you
Applies to youFree
Funding
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