Digital Marketer Les Roches eAcademy

Overview

Our study is designed to provide you with a solid foundation in the 'Google Ecosystem', covering website development, SEO, Accelerated Mobile Pages, Schema, Geotargeting, and the profound impact Google has had on the hospitality industry.

Furthermore, the Digital Marketer course from Les Roches eAcademy explores the realm of social media platforms, leveraging advanced technology, measuring message impact, and harnessing artificial intelligence (AI) to enhance customer experiences. You will also learn how to regularly evaluate performance metrics to refine your online presence and achieve your goals in the field of digital marketing.

This pathway aims to unveil successful marketing secrets, from creating robust marketing strategies to crafting compelling offers and messages that drive customer engagement and loyalty. Get ready for a transformative journey into the multifaceted realm of digital marketing!

Learning Outcomes

• Understand the Google Ecosystem.
• Differentiate between Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
• Engage with techniques to improve search engine results.
• Explore digital marketing in the context of the Golden Triangle.
• Digital Marketing
• Acknowledge the link between a digital marketing strategy and a marketing plan.
• Explore the three categories of hotel digital marketing.
• Review budgeting for digital marketing.
• Illustrate the building blocks of social media.
• Identify the various forms of social media.
• Outline how to create a social media framework.
• Understand how to amplify the social media message.
• Compare various marketing strategies applied within a competitive environment.  
• Follow-through on strategic implementation through planning.
• Optimizing Guest Experience Through Social Media
• Differentiate between the types of AI-generated social platforms.
• Explore the effect of different social media applications on guest experience and engagement.
• Acknowledge the benefits of social media applications.
• Identify ways in which the use of AI-generated social media platforms strengthens a marketing campaign.