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Overview
Identifying market segments, assessing consumer behavior, and evaluating competition in diverse markets are all vital components of successful global marketing.
As such, participants in this Brand Voyage - Navigating Global Marketing course at Tallinn University will gain practical insights into marketing research and explore the potential of generative AI to make data-driven decisions and identify emerging trends and opportunities in international markets.
Features
This course also emphasizes that branding is more than just a logo; it’s the heart and soul of any successful venture. Participants will learn how to craft compelling stories about products and services that resonate with international markets.
Personal branding, a vital skill in today’s competitive landscape, will be highlighted and participants will examine how to cultivate a unique identity for their own brands.
Programme Structure
What you will learn:
- Throughout this course, participants will be exposed to examples of creative media from around the globe that will inspire them to think differently about the possibilities of marketing.
- Additionally, participants will consider the importance of critical analysis, sustainability, and corporate social responsibility to gain an understanding of how ethical marketing can be a competitive advantage in today’s dynamic marketplace.
Key information
Duration
- Full-time
- 12 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
4 ECTS
Delivered
On Campus
Campus Location
- Tallinn, Estonia
Disciplines
MarketingWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course should have broad appeal to a diverse group of individuals including senior-level students and recent graduates in business-related fields looking for a competitive edge, marketing professionals seeking to deepen their global marketing expertise, non-profit leaders desiring effective global promotion strategies, and individuals seeking a career transition or advancement in the marketing sector.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Tallinn University and/or in Estonia, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents500 EUR / full≈ 500 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals500 EUR / full≈ 500 EUR / full
Additional Details
- Early-Bird Fee: 450€
Living costs
Tallinn
Estonia
598 - 948 EUR / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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