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Overview
The Digital Marketing Strategy course from University of Westminster is focused on innovative changes in communication and engagement with customers in a digital environment and how it affects the development of the digital marketing presence, plan and strategy.
A computer-based simulation will be used to aid the development of the relevant skills and knowledge.
The University of Westminster and its courses are located in London.
Learning outcomes
By the end of the course, the successful student will be able to:
- Develop critical responses to existing theoretical discourses, methodologies and practices, and suggest new concepts or approaches.
- Operate in a complex, specialised context, requiring selection and application from a wide range of advanced techniques and information sources.
- Undertake analysis of complex, incomplete or contradictory evidence, and judge the appropriateness of the enquiry methods used. Recognise and argue for alternative approaches.
- Operate in a complex, specialised context, requiring selection and application from a wide range of advanced techniques and information sources.
Programme Structure
Course structure:
- Overview and review of concepts of Digital Marketing
- Content marketing strategies and metrics for evaluating effectiveness
- Online Market Place analysis: Microenvironment
- Online Market Place analysis: Macroenvironment
- Customer-centred digital marketing frameworks for inclusive growth such as (RACE and AIDA models)
- Digital Marketing Strategy
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus
Campus Location
- London, United Kingdom
Disciplines
Digital Marketing View 44 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who is this course for?
- Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills.
- Professionals working in marketing analysis, product or brand management, managing online communications, and those working in online sales and advertising.
- Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication.
- Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice.
- Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1695 GBP / full≈ 1695 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1695 GBP / full≈ 1695 GBP / full
Living costs
London
United Kingdom
1137 - 2157 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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