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Featured byMaastricht School of Management
Overview
The course in AI for Executives is offered by Maastricht School of Management.
Course objectives
- AI Fundamentals: Develop a robust understanding of AI technologies, including machine learning, neural networks, and generative AI, and how they can be applied in business.
- Practical AI Frameworks: Learn how to create AI-driven strategies that align with your organizational goals and foster innovation.
- Practical Application: Engage in hands-on exercises and real-world case studies to apply AI concepts directly to your business.
- AI application across the enterprise value chain: customer experience, operational excellence and business enabling functions (finance, IT, HR)
- Capstone – design the AI journey for your organization from strategy and capabilities to execution
Teaching methods
To ensure a comprehensive and engaging learning journey, the program is structured around the following key elements:
- Leaders participate in interactive live sessions led by AI experts and industry leaders, offering opportunities for direct engagement and real-time feedback.
- Benefit from ongoing support throughout the programme, with a dedicated team available to assist you with any questions or challenges. Receive structured feedback and evaluation on your assignments and projects, ensuring you meet the learning objectives and apply AI concepts effectively.
- Engage in collaborative learning experiences with your peers, sharing insights, feedback, and perspectives to enhance your understanding.
- Complete a capstone project where you will design an AI strategy for your organization. Pass over 80% to obtain certificate
Accreditation
Maastricht School of Management (MSM) is part of the Maastricht University School of Business and Economics (SBE). SBE has been awarded three prestigious accreditations, AACSB, EQUIS and AMBA, resulting in what is known as the Triple Crown accreditation. Only 1% of business schools worldwide can boast this honour, many of which are SBE partner institutes.
Programme Structure
Course include:
The 5-week online course is designed to provide a balanced and flexible learning experience through a variety of formats and activities:
- Week 1: AI Fundamentals
- Week 2: AI Applications across Enterprise Value Chain: Customer Experience
- Week 3: AI Applications across Enterprise Value Chain: Operational Excellence, Enabling Functions (HR, IT, Finance)
- Week 4: Business Transformation: AI Strategy & Capabilities Development
- Week 5: Responsible AI - Organisation & Society
- Week 6: Delivery Capstone Project: After finalising the programme, participants will submit their Capstone Project
Audience
This programme is ideal for:
- Business leaders, executives, and managers who want to stay informed about AI advancements and trends.
- Those looking to leverage AI to drive innovation and efficiency in their organisations.
- Leaders seeking to develop strategic frameworks for AI implementation and enhance their leadership skills in managing AI-driven transformations.
Key information
Duration
- Full-time
- 1 months
Start dates & application deadlines
- Starting
- Apply before
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More details
Early bird application deadline: 29 December 2025.
Language
English
Delivered
Online
- Semi-structured
- Continuous support with feedback on request
- Online group works/assignments
Campus Location
- Maastricht, Netherlands
Disciplines
Business Intelligence View 4 other Short Courses in Business Intelligence in NetherlandsWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Admission requirements
- Applicants should have the ability to function academically and professionally at Bachelor level.
- Because it is an interactive programme, candidates should have an adequate level of spoken and written English (C1 of C2 level) to be able to follow the programme and to actively participate. If it turns out and applicant does not have the sufficient level of English, a certificate will not be awarded.
- Personal résumé / CV demonstrating the minimum requirement of at least 3 – 5 years of relevant working experience, obtained after your bachelor’s degree
- Copy of your passport or your EU identity card (valid on the start date of your programme)
- To submit your online application, you have to complete all required fields and upload the necessary documents.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2199 EUR / year≈ 2199 EUR / year -
Domestic Applies to you
Applies to youCitizens or residents2199 EUR / year≈ 2199 EUR / year
Funding
Scholarships
Scholarship opportunities can be combined up to 50% of the full tuition fee.
Corporate Discount:
15% for 2 participants coming from the same organisation within 1 academic year
25% for 3 participants coming from the same organisation within 1 academic year
40% for 4 - 6 participants coming from the same organisation within 1 academic year
For > 6 participants we will offer a tailor made programme
Alumni Lifelong Learning:
15% discount for Maastricht School of Management registered Alumni
Dean's Development Fund
The Dean's Development Fund is based on country of residence.
Check the website for further details.
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