Executive Certificate in Policy Communication Florence School of Transnational Governance

Overview

All actors in the policy process can recognise this challenge. If you work in governance, you know that without clear communication of your policy’s objectives and instruments, the citizens, the media, and other stakeholders may misinterpret it. This opens the door to both compliance gaps and misinformation, which impact the results of the policy itself. Ineffective policy communication can easily lead to sub-optimal policy outcomes.

For those aiming to have an impact in public affairs through advocacy or policy-relevant research, effective communication is also essential. You might be one of these policy entrepreneurs, dealing with policymaking audiences whose attention spans are fickle. To cut through the noise, your communication efforts need to get the right message across at the right time, and to be substantiated with convincing evidence. Otherwise, your research and advocacy will not be picked up by the policymakers.

Learning outcomes

By the end of this Executive Certificate in Policy Communication program from Florence School of Transnational Governance, participants can expect to be able to:

• design policy communication strategies;

• communicate in a more effective way with policymaking audiences;

• self-assess and improve their writing skills for policy;

• turn policy data and evidence into compelling stories;

• employ new models and checklists in their policy writing;

• structure policy briefs in a logical way;

• find effective and ethical ways to use generative AI in their policy writing process;

• write and pitch policy op-eds that stick; 

• describe the key steps to an impactful policy speech, video, and media interview.