Migration Communication Strategies - Effective Approaches to Depolarise the Debate Florence School of Transnational Governance

Overview

The programme is based on comparative research that explains the drivers of attitudes to migrants, the psychological mechanisms activated by different communication strategies, and the development of communication strategies that can effectively appeal to those who are neither resolutely opposed to nor strongly in favour of immigration.

A key strength of this programme is the combination of theoretical principles, practical tools, and case study with the goal to stimulate discussions and provide operational instruments to improve communication, work on real-world examples, and connect academic research with the perspectives of civil society experts, journalists, practitioners, and policymakers. Through peer-learning activities and interactive exchanges, the training provides a unique, directly operational learning experience with a set of evidence-based methods to boost the effectiveness of migration communication campaigns.

Learning outcomes

By the end of this Migration Communication Strategies - Effective Approaches to Depolarise the Debate program from Florence School of Transnational Governance, the participants will be able to:

• Understand how to use data, emotions, and values to communicate with concerned citizens about migration and migration policies;
• Design communication strategies that foster social cohesion to tackle discrimination, disinformation, fake news, and hate speech;
• Incorporate insights about the drivers of attitudes towards migration and the impact of underlying factors influencing how people think and feel about migration;
• Use original tools to evaluate the effectiveness of different messages;
• Develop innovative methodologies to identify and segment the audience;
• Understand how to create broader coalitions that bring together academics, policymakers, practitioners, migrants, and refugees to create powerful messages around migration.