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Overview
IUM Summer University offers unique expertise in Luxury Business & Communication through exclusive experiential learning in our exciting campus in Monaco.
- From June 30th to July 11th
- 60 hours face-to-face
- Program curriculum: digital luxury communication marketing, cross-cultural communication in the luxury sector, luxury marketing, event management in luxury.
- Application deadline June 6th, 2025
Accreditation
4 US credits
Programme Structure
DIGITAL LUXURY COMMUNICATION MARKETINGHow luxury brands navigate the digital world while preserving theiressence. We’ll delve into cutting-edge digital strategies and analyze online vs. offlinemarketing plans, including social media strategies.
CROSS-CULTURAL COMMUNICATION IN THE LUXURY SECTOR: A MONACOPERSPECTIVEIntroduction of the importance of soft skills, international etiquette, and cross-cultural communication in business. The course presents facts about cross-cultural communication in the luxury sector, providing examples from the Principality of Monaco.LUXURY MARKETINGOverview of the foundational aspects of luxury, luxury branding, and marketing, especially regarding communication and distribution, and will highlight the future of luxury.EVENT MANAGEMENT IN LUXURYPractical aspects of event creation, organization, and management, leveraging real-world examples to showcase efficient tools and methodologies.Key information
Duration
- Full-time
- 10 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
On Campus
Campus Location
- Monte Carlo, Monaco
- Monaco, Monaco
Disciplines
Marketing Fashion, Textiles and Luxury Goods Digital MarketingWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at OMNES Education and/or in Monaco, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residents2750 EUR / full≈ 2750 EUR / full -
Domestic Applies to you
Applies to youCitizens or residents2750 EUR / full≈ 2750 EUR / full
Funding
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