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Overview
During 6 weeks of deep exploration of key insights from the luxury industry, within this Innovative Brand and Digital Marketing Strategies programme from ESSEC Business School - Paris you will :
- grow your skills in brand and digital marketing strategies
- learn how to establish a strong brand position focusing on innovation and a strong customer-centric approach supported by digital.
Online Learning Approach
The ESSEC Online flips the traditional classroom model, emphasizing learning outside class through cutting-edge methodologies and relevant content.
- Teamwork and Top-Level Peer Learning
- 100% Online Lectures
- Individual Academic Coach
- Weekly Live Sessions
Programme Structure
Courses include:
- Pillars of luxury brand management - Creating a brand DNA and Brand codes
- Power of storytelling – online and offline
- The importance of customer experience: from digital to physical
- Leading brand transformation: Focus on personalization and relevance
- Leading brand transformation: Focus on Sustainability
Key information
Duration
- Full-time
- 1 months
Start dates & application deadlines
- StartingApply anytime.
More details
- Registration usually closes two weeks before the course begins.
Language
English
Credits
8 ECTS
Delivered
Online
Campus Location
- Cergy-Pontoise, France
Disciplines
Digital Marketing View 3 other Short Courses in Digital Marketing in FranceWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- For a certificate course, your application and project will be evaluated during an interview. During the interview, the advisor will also give you details about the course’s content and how it is run and will start the registration process if the decision is made to move forward.
- For international students : no Visa is required to apply because the certificates are online only.
- Candidates must have some notion of digital technologies.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2900 EUR / full≈ 2900 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals2900 EUR / full≈ 2900 EUR / full
Additional Details
- All taxes included - 3,480 €
Funding
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